Our Story

When we started KITA, we had one mission in mind - to help people sleep well and live better. We know that quality sleep plays an important role in our mental and physical health, and a good mattress can help with that. After all, we spend 1/3 of our lives on our beds.

KITA make simple and honest mattresses. We don’t claim that we produce the “best” mattress nor exaggerate the “technology” of our mattresses. The best mattress is the mattress that suits you. Some people prefer more firm while some softer. From our experience, almost all customers are looking for a comfortable mattress that lasts long. And we simply choose the better materials in making the best mattress that you deserve.

For our partner brands, we do pre-orders (except the popular models) because this way we can keep our costs low and transfer these savings to you. By passing down our cost savings to you, you get to enjoy quality bedroom furniture with an affordable price tag.

Mattresses shouldn’t be Myth, Mystery, and Manipulation


Better sleep starts here. Browse our list of helpful resources for researching, comparing, and testing mattresses.

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